Finding the "niche"
Image by fmc.nikon.d40 via FlickrWhen you're planning to launch an online business, you want to make sure you find the right product. What do you want to sell. What is your passion. What is the object or item, do you have a lot of knowledge. Let me begin by saying that the sale of a product information online is easier than selling a service. However, the sale of an online service makes more money with monthly memberships.
Before turning all their time working on a website and writing to electronic books, you want to be sure that their customers will be interested in what you are selling. Do your market research. Beginning to see how many competitors who have-this is a good sign. Read through newsgroups, discussion forums and chat rooms and learn about their target market customer base. If you already have an electronic mailing list, send a survey to see what they are most interested in.
Most traders Internet preach that there are three reasons why a client wants to buy the product. Its product has solved a problem for his client. Its product has made life easier or more convenient for his client. You are very passionate about their product and it shows in everything you do.
When the investigation into its niche, you may want to use www.Amazon.com and find the current best sellers. Find out what people are reading. You want to keyword research tools keywords such as www.wordtracker.com. You need to find out what keywords are being searched often.
Doing a little poking around the sites of its competitors is not a bad idea. This is a way to develop ideas about what would make your business differently or better. Take a look at their rankings traffic and its related links. In analyzing this information, you can see how many people have every day and profitability of your company.
Once you find your passion, you wonder Can serve my clients. You want to provide excellent service to each and every person who spends his money with you. This reduces the complaints, the bad reputation, and, worse of all, the chargeback.
